Global concerns about the use of AI in news production and misinformation are rising, according to a report published by the Reuters Institute for the Study of Journalism. This creates new challenges for newsrooms struggling to attract audiences.
The institute’s annual Digital News Report, released on Monday, which this year is based on a survey of nearly 100,000 people in 47 countries, provides a picture of the barriers news media face in boosting revenue and maintaining business operations.
Newsrooms globally are striving to address a new challenge with generative artificial intelligence, while tech giants and startups like Google and OpenAI develop tools that can quickly gather, process, and synthesize information, drawing traffic away from news websites.
But the report shows that consumers are suspicious about using AI to create news content, especially on sensitive topics like politics. According to the survey, 52% of respondents in the US and 63% of respondents in the UK said they would be uncomfortable with news primarily generated by AI.
Nic Newman, senior research associate at the Reuters Institute and lead author of the Digital News Report, said: “It was surprising to see the level of suspicion”.
From these reports, it is easy to understand why media users are starting to shift towards following individuals with high influence, credibility, and uniqueness.
In a survey of more than 5,600 TikTok users who said they use the app for news, 57% said they mostly focus on individual personalities, compared to 34% who said they mostly follow journalists or news brands.
So, people often say that AI is unlikely to replace humans in every task, especially those positions that bring influence to others. To become an influential person, you need to equip yourself with solid knowledge and experience through practical experiences.
Finally, commitment and discipline are decisive factors, helping you stay determined to pursue your goals to the end, overcoming all challenges and difficulties on the path to conquering success.
